Microsoft Shopping Campaigns Feed Files Validator
Provide Microsoft Shopping Campaigns Feed Files Data
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    Microsoft Shopping Campaigns Feed Files
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    Microsoft Shopping campaigns feed files validation results will be displayed here.

    Microsoft Shopping Campaigns Feed Files Documentation
  • Required
  • Item Identification
  • Optional
  • Feed Guide
    •

    Required Fields for Microsoft Shopping Campaigns Feed Files

    Field Name Description What You Need to Know
    description Item description

    Example:
    Bright yellow 100% cotton dress shirt

    Requirements: Alphanumeric, 10000 character limit, no HTML, no promotional text.

    Must match the description on the landing page.
    id A unique identifier for the item.

    Example:
    ISI1

    Requirements: 50 Unicode character limit. Must be unique for each item.
    image_link URL of an image of the item

    Example:
    http://www.contoso.com/img/ISI1.jpg

    Requirements: 2000 character limit, HTTP/HTTPS, image format (jpg, png, etc.), size < 16MB, no watermarks.
    link Direct URL of the item's page on your website

    Example:
    http://www.contoso.com/product.asp?pn=ISI1

    Requirements: 2000 character limit, HTTP/HTTPS, no redirects. Must point to the specific product page.
    price Base price, excluding tax and shipping, submitted in local currency.

    Example:
    23.99 USD

    Requirements: Number plus ISO 4217 currency. No currency symbols. Must match price on landing page.
    shipping Cost of shipping. Required for Austria and Germany only.

    Example:
    DE:Standard:12.99

    Requirements: Numeric, use two decimal places, no currency symbols.
    title Title of the item

    Example:
    Women's shoes

    Requirements: 150 character limit, no promotional text, no all caps.

    Item Identification Fields for Microsoft Shopping Campaigns Feed Files

    Required if the value is assigned by the manufacturer.

    Field Name Description What You Need to Know
    brand Item's manufacturer, brand or publisher

    Example:
    Contoso

    Do not add your store name as the brand unless you manufacture the product.
    gtin Global Trade Item Number.

    Example:
    00012345600012

    Up to 10 GTIN values can be provided, max 14 digits each.
    identifier_exists Indicates that unique product identifiers (gtin, brand, mpn) aren't available.

    Example:
    FALSE

    Use for custom or homemade goods.
    mpn Manufacturer Part Number

    Example:
    ADNK-5020

    Should be specific to one unique product.
  • Apparel
  • Variants
  • Other
  • Sales
    •

    Apparel Products in Microsoft Shopping Campaigns Feed Files

    Field Name Description
    age_group Target age group (newborn, infant, toddler, kids, adult).
    color Dominant color of the item.
    gender Target gender (male, female, unisex).
    size Size of the item (small, medium, large).

    Product Variants in Microsoft Shopping Campaigns Feed Files

    Field Name Description
    additional_image_link URLs of additional img (up to 10).
    item_group_id ID to group variant products.
    material The material of the item.
    pattern Pattern or graphic print of the item.

    Other Optional Fields for Microsoft Shopping Campaigns Feed Files

    Field Name Description
    availability Availability of item (in stock, out of stock, preorder).
    condition Condition of item (new, used, refurbished).
    multipack Bundle of identical items.
    product_category Predefined product category.
    product_type Your custom category for the item.

    Sales & Promotions in Microsoft Shopping Campaigns Feed Files

    Field Name Description
    promotion_ID ID to group items by promotion.
    sale_price The item's sale price.
    sale_price_effective_date Date range for the sale.

    About Microsoft Shopping Campaigns Feed Files

    A Microsoft Shopping campaigns feed file contains a list of your products and attributes that define how they will display on the Microsoft Advertising Network. To run Microsoft Shopping campaigns, you must create and upload a catalog feed file. Whenever you want to update your product information, you upload an updated Microsoft Shopping campaigns feed file.

    Here is an example of a Microsoft Shopping campaigns feed file

    Creating Microsoft Shopping Campaigns Feed Files

    • Use a spreadsheet program like Microsoft Excel.
    • The first row must be a header row listing the attribute names (e.g., id, title, price).
    • Each product should be in its own row, with its attributes in the corresponding columns.
    • Include all required attributes for your products.
    • Save the file as a tab-delimited text file (.txt). Other supported formats include .zip, .gz, .gzip.

    Submitting Microsoft Shopping Campaigns Feed Files

    You can submit your Microsoft Shopping campaigns feed file to Microsoft Merchant Center in several ways:

    • Manual upload: For files smaller than 4MB.
    • Upload via FTP/SFTP: Recommended for files larger than 4MB (up to 1GB).
    • Automatically download from URL: For files up to 1GB hosted on a public server.
    • Import from Google Merchant Center: If you already use Google Shopping.

    Updating Your Microsoft Shopping Campaigns Feed Files

    Your Microsoft Shopping campaigns feed file expires after 30 days, so it's a good practice to upload it daily to keep your product information fresh and your Microsoft Shopping campaigns running.

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